tag:blogger.com,1999:blog-741155943879682481.post1140820556615797642..comments2010-07-11T00:37:35.605-07:00Comments on Open Book: WHERE ARE THE BRAINS????Swati Sudhahttp://www.blogger.com/profile/07736592331489559000noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-741155943879682481.post-66067468680047027122010-07-11T00:37:35.605-07:002010-07-11T00:37:35.605-07:00Lets start with the MDH ad,
The old man, is Mahash...Lets start with the MDH ad,<br />The old man, is Mahashay Dharampalji. He is the one who made into the company it is today. His father started the shop and he got it to here.<br /><br />He is in the ads -<br />> as it is a visual link in all ads.<br />> Old founder = trust building.<br />> MDH is not a luxury brand... more of a rural product (compare with everest), rural population will believe old people.<br />> his age shows how old the company is... again trust.<br /><br />Sorted?<br /><br />Ads are target specific and constructed in a particular way for a reason. The products that have been popular, have a good strategy and it works!<br /><br />Accepted definition as per communicology -<br />Masses are different, heterogeneous, fluid, desperate, irrational, non intellectual, scattered, anonymous, loose, illiterate, large in number, isolated individuals together collectively.<br /><br />T.V. is a fleeting mass medium. i.e. it is not an archive it comes and gone. so retaining viewers is difficult. masala works. For Indian audience the shows are perfect. Do not compare the urban scenario here please because its negligible as compared to the rest of India. TV is the dumbed down version because it caters to the larger illiterate audience. TV was never meant to be a niche medium for the intellectuals. Films are for that.<br /><br />News, I agree totally ... needs to mature soon. But as of now it is okay. Remember News in India on TV is only recent... people need to be comfortable with it and for that this acclimatization is good... there is real news also from time to time... which too are for illiterate people again so its dumbed down with comparison to newspaper / english channels. Why do you think a reputable channel like IBN7 (hindi) follows the trend? It has to reach out! they have IBN english as the most elite channel but IBN 7 is dumbed down. Again masses concept :)<br /><br />Can go on for long on this but should be good for a rough understanding. for more mail back to jaydantara2@gmail.com :P<br /><br />Good day!Jay Dantarahttps://www.blogger.com/profile/04045908273225170156noreply@blogger.com